Career Opportunity

Marketing Lead

Summary:

TRI-K Industries, Inc., a leading supplier and manufacturer of specialty raw materials to the global personal care and cosmetics industry seeks a Marketing Operations Associate for the Marketing department.

Responsibilities will include but not be limited to market and competitive research, collateral development, event & trade show preparation, media partnerships and outreach programs.

 

Essential Duties and Responsibilities include the following.  Other duties may be assigned.

Under supervision of marketing department:

  • Gather, catalog and analyze competitor literature, data and pricing
  • Assist/manage all trade show planning and implementation
  • Coordinate with outside vendors and media partners for collateral development, advertising, trade shows, and promotions
  • Manage and update technical documentation on internal cloud service and ensure formatting continuity
  • Responsible for social media platforms and use of channels to promote events, product launches, brand awareness and increase customer engagement
  • Manage and update company website including documentation and membership platform including statistical analysis and strategies for improvement and greater outreach
  • Work collaboratively across multiple departments to facilitate product launches, ensure technical accuracy and meet deadlines
  • Assist with product launches, including Microsoft PowerPoint presentations, press releases, website management, advertisement development, collateral creation and coordinating with media partners for promotions
  • Take point on collaboration with outside vendors for graphic design, printing, promotional materials and certain trade shows
  • Continually monitor market trends and consumer demands and reporting on these as needed
  • Contribute to the creation of digital advertisements using Adobe Create Suite
  • Monitor and track inventory of collaterals and promotional materials
  • Organize, upload and analyze leads to track campaign performance, ROI and engagement using CRM (SalesForce) software
  • Design and manage mass emailing campaigns using ConstantContact and SalesForce in alignment with advertising schedules
    • Develop campaigns and strategies to improve open and CTR
    • Quarterly reporting on statistics and analysis
  • Responsible for ensuring collateral delivery and shipments to various sales persons and distributors as needed
  • Work collaboratively across multiple departments to facilitate product launches, ensure technical accuracy and meet deadlines

Qualifications

To perform the job successfully, an individual should demonstrate the following competencies:

  • Creative – Continually develops new imagery and collaterals with a fresh feel while staying in line with corporate branding
  • Analytical – Collects and researches data, strong quantitative skills
  • Problem Solving – Gathers and analyzes information skillfully
  • Organizational – Completes administrative tasks correctly and on time while juggling multiple projects at once
  • Quality – Demonstrates accuracy and thoroughness (attention to detail is critical)
  • Self-starter – Takes initiative and able to work on multiple tasks in a fast paced environment with limited supervision
  • Communications – Strong interpersonal skills with excellent English written and verbal communication
  • Ability to travel 15% of the time

Education/Experience:

  • Bachelor’s degree or equivalent in marketing, communications, graphic design, digital marketing or chemistry
  • 3-5 years’ marketing experience in beauty & personal care industry or B2B environment

Computer Skills:

  • Exceptional in Microsoft Office Suite (Word/Excel/PowerPoint)
  • Adobe Creative Suite (In Design/Illustrator/Photoshop)
  • Social media platforms
  • ConstantContact
  • SalesForce
  • HTML coding a plus

Other:

  • Fluency, written and verbal in Spanish, Chinese, Portuguese or Russian a plus

Location:

  • This position is located in Denville, NJ. All applicants must be able to commute locally to Denville.  No relocation assistance is provided.

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