Navigating Trends for 2024
Sara Manganelli, Nicole Scalera, and Megan Kwiecien
Sustainability Takes Center Stage
In 2024, sustainability is more than just a buzzword; it's a strategic imperative for cosmetic formulators. The industry is steering towards formulations that embrace eco-friendly practices, minimizing environmental impact. From responsibly sourced ingredients to reduced carbon footprints, sustainability is shaping the future of cosmetic formulations.
The Rise of Plant-Based & Biotechnological Formulations
Plant-based and biotechnological alternatives are driving a paradigm shift in cosmetic formulations. These alternatives not only meet the demand for cruelty-free products but also usher in a new era of high-performance, effective solutions. Expect to see a surge in formulations that leverage the power of nature and cutting-edge biotechnology.
Transparency & the Scientific Approach
Transparency is a growing priority for consumers, and cosmetic formulators are responding with a scientific approach. The era of hidden ingredients is fading, replaced by formulations backed by rigorous scientific research. Consumers can now expect clear information about the ingredients, their benefits, and the science supporting product claims.
As we navigate the cosmetic formulation landscape of 2024, these trends offer a glimpse into the future of beauty products that are not only effective but also align with ethical and environmental considerations.
Current BPC Macro Trends
What claims are consumers looking for?
Source: Mintel Patents Insights Oct.2023, Mintel GNPD

Vegetable Alternative to Animal Keratin
Fision® KeraVeg18 is a vegetable-based alternative to animal keratin. Fision® KeraVeg18 is a cohesive solution containing wheat & soy amino acids, with additional pure amino acids carefully selected to mimic the functional ratios in commercial human hair amino acids. Comparison studies were conducted on Fision® KeraVeg18 vs. hydrolyzed animal keratin, showing Fision® KeraVeg18 has properties comparable to, or in some cases, better than, hydrolyzed animal keratin. This keratin alternative protects hair from harsh salon processes, improves combability and reduces damage from excess force used against hair.
INCI Wheat Amino Acids, Soy Amino Acids, Arginine HCl, Serine, Threonine
Preserved with TRIstat E (Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate)
Available preservation systems:
Fision® KeraVeg 18 H (Hydroxyacetophenone and 1,2-Hexanediol)