Be Selfish Hair Slugging Mask
This deeply hydrating, reparative hair treatment protects and enhances your hair's texture and shine by utilizing plant-based keratin and hemp proteins. With our plant-based silicone, formulators stay on top of consumer trends easily.
Our favorite part? It can be used as a mask or overnight treatment—it's up to you! Just leave on for an hour or overnight. The result is hair that looks and feels healthier.
Selfishness is the key to good hair care. That's why we created the Be Selfish Hair Slugging Mask.
Formulation Code: AA 1-95C
Download Formulation Sheet
More about the featured ingredients
Vegetable alternative to animal keratin
Fision® KeraVeg18 is a vegetable-based alternative to animal keratin. Fision KeraVeg18 is a cohesive solution containing wheat & soy amino acids, with additional pure amino acids carefully selected to mimic the functional ratios in commercial human hair amino acids. Comparison studies were conducted on Fision® KeraVeg18 vs. hydrolyzed animal keratin, showing Fision® KeraVeg18 has properties comparable to, or in some cases, better than, hydrolyzed animal keratin. This keratin alternative protects hair from harsh salon processes, improves combability and reduces damage from excess force used against hair.
INCI Wheat Amino Acids, Soy Amino Acids, Arginine HCl, Serine, Threonine
A safer preservative for people & our planet
Galguard® Tetra is an amino acid-based preservative blend that is readily biodegradable and a great alternative to traditionally used preservatives and more powerful than conventional phenoxyethanol blends. This broad-spectrum liquid blend is easy to incorporate into leave-on and rinse-off formulations.
INCI Phenoxyethanol, Benzoic Acid, Capryloyl Glycine, Undecylenoyl Glycine
Find your perfect hair and skin balance
Hemp Tein Z NPNF® is a natural, sustainable & organic protein made from recycled hemp seed biomass. Hemp Tein Z NPNF® is uniquely designed to protect and strengthen the skin and hair from external biological & environmental irritants. Skin immunity is the skin’s response to protect against pathogens and irritants and regulate inflammatory responses. It is one of the key elements for healthy skin homeostasis. Hemp Tein Z NPNF® restores skin immunity to external irritants such as chemicals, surfactants, sanitizers, pollutants, pathogens, and stress.
INCI Hydrolyzed Cannabis Sativa Seed Extract
OleaClear Olive Squalane is a transparent liquid plant derived squalane that functions as an emollient for topical applications in creams, lotions, ointments, lipsticks and other cosmetics. It is similar to squalene, which occurs naturally in the sebum our skin produces. Light and easily absorbed, it leaves the skin really silky and smooth. It softens the skin, improves elasticity, protects against moisture loss and has a luxurious skin feel. It has a natural origin index of 1.
INCI Squalane
DL-Panthenol is a white to creamy white crystalline powder well-known hair conditioner which restores shine & luster to dull hair while also improving tensile strength.
INCI Panthenol
Biobase® S is a self-emulsifying system. Biobase systems are extremely mild and non-irritating and possess a unique affinity for skin, conferring benefits such as moisturization, exceptional after-feel and water/wear resistance. It is flexible enough to be incorporated into a wide range of personal care and cosmetic formulations.
INCI Glyceryl Stearate and Cetearyl Alcohol and Sodium Stearoyl Lactylate
A natural alternative to silicones
Fision® EcoSil is a natural ingredient made from olive oil esters and olive oil unsaponifiables. It is a good alternative to cyclomethicones and low viscosity dimethicones, showing a similar sensory profile
INCI Hydrogenated Ethylhexyl Olivate, Hydrogenated Olive Oil Unsaponifiables